Podcast Tour
I thought Internet Radio was dead- well I’m wrong. I chat with PR Expert Jackie Lapin, veteran of the podcast and radio tour industry, who’s booked over 10000 interviews for her clients.
Jackie shares her proven strategies for crafting a compelling pitch, standing out from the crowd, and turning podcast and radio appearances into tangible business results. Whether you’re a seasoned entrepreneur or just starting out, this episode is packed with actionable insights that will help you leverage the podcasts and radio to grow your audience and your impact.
Here’s just some of what we discussed:
- The difference between broadcast radio, internet radio, and podcasts, and how to leverage each medium for your business.
- How to craft a compelling pitch letter to get booked on radio shows and podcasts.
- The importance of having a media kit and pre-prepared interview questions to control the narrative during a guest appearance.
- Strategies for timing your podcast tour in relation to your book launch or product release.
- Tips for maximizing the impact of your guest appearances, such as promoting your book, free offer, and next steps.
- Common mistakes entrepreneurs make when going on a podcast radio tour, and how to avoid them.
- How a professional podcast booking service like Conscious Media Relations can help streamline the process and land you high-quality guest spots.
Key Moments:
- [01:29] | Difference Between Broadcast Radio, Internet Radio, and Podcasts
- [04:22] | How to Find and Pitch to Internet Radio Shows
- [07:42] | The Importance of Targeting the Right Podcast Audience
- [10:08] | How to Get Booked on Internet Radio Shows
- [14:30] | What is a Podcast Radio Tour and How Does it Work?
- [18:50] | Essential Elements of a Podcast Guest Media Kit
- [27:46] | When to Start Pitching for a Book Launch Podcast Tour
The Distinction Between Broadcast Radio, Internet Radio, and Podcasts
Jackie explains the key differences between these three mediums:
- Broadcast Radio: Traditional radio stations that still have a significant presence, though the format has evolved. Many now record their shows as podcasts as well.
- Internet Radio: Online radio shows that are often organized into specific subject-matter channels, such as the Law of Attraction Network.
- Podcasts: The rapidly growing medium, with over 3 million podcasts worldwide, that offers flexible, on-demand content for listeners.
Pitching Strategies for Podcast and Radio Appearances
Jackie shares her proven approach to crafting a compelling pitch letter that can help secure podcast and radio interviews:
- Attention-Grabbing Opening: Lead with a statement that will intrigue the host and make them want to learn more.
- Credentials and Expertise: Highlight your qualifications and why you are the ideal guest for their show.
- Content Overview: Provide a brief description of the valuable information you can share with their audience.
- Call to Action: Clearly request to be booked as a guest and provide your contact information.
- Additionally, Jackie recommends creating a one-page “Podcast Introductory Sheet” that includes your bio, testimonials, and key topics you can discuss.
The Power of Podcast and Radio Tours
Jackie explains the concept of a “Podcast and Radio Tour,” where her team pitches a client to an extensive database of 9,000 shows, securing a minimum of 30 invitations. This allows the client to build a robust interview schedule, often spanning 3-5 months, without ever leaving their desk.
Maximizing the Impact of Your Appearances
To ensure a successful podcast or radio interview, Jackie emphasizes the importance of:
- Providing a Comprehensive Media Kit: Include a detailed bio, 20 pre-prepared questions, and a digital or physical copy of your book (if applicable).
- Promoting Your Offerings: Use the interview as an opportunity to showcase your book, a free giveaway, and any other products or services you offer.
- Timing Your Pitches Strategically: Start pitching about a month before your book launch to ensure the interviews align with your book’s availability.
Determining if You’re Ready for a Podcast and Radio Tour
Jackie advises that you should consider a podcast and radio tour if you have:
- A Unique Angle or Perspective: Something that sets you apart and offers value to the host’s audience.
- A Solid Foundation: You’ve been actively marketing yourself and your work, and you’re confident in your ability to deliver your message.
- A Comprehensive Plan: All the necessary elements, such as your website, free offers, and any relevant products, are ready to go.
- By following Jackie’s expert guidance, entrepreneurs and authors can leverage the power of podcast and radio tours to amplify their message, reach new audiences, and drive tangible results for their businesses.
About Jackie
And for the past 15 years, Jackie Lapin’s Conscious Media Relations’ Radio/Podcast Tours have helped nearly 400 luminaries, leaders, filmmakers and authors grow their businesses, sell more books, create viewership and change more lives by introducing them to up to 9000 radio shows and podcasts, including such clients as Don Miguel Ruiz, Dr. Joe Vitale, Marie Diamond, James Twyman, Arielle Ford, Hay House and more. She’s booked for than 10,000 interviews and for her clients.
Social Links:
Are you repurposing & leveraging the podcasts you guest on – or are you leaving money on the table?
When used right, your podcast interviews should give you a ton of juicy content that will help you attract and convert your ideal client. It should help give you oodles of consistent content, help you be more visible, showcase your authority, grow your list, build an audience and generate clients.
BUT simply posting that a show is live is NOT enough. You need to be STRATEGIC and CONSISTENT.
We are looking for 2 podcast guests who are running six figure businesses who know their audience and want to be more visible and attract their ideal clients faster with consumable repurposed content. The best part – it’s DONE FOR YOU without any headaches or delays.
