Public Relation Strategies For Podcasters
If you are trying to get your podcast and business noticed, don’t discount the idea of using a PR firm to create that visibility and exposure you need. A PR firm is NOT just for press releases!
I chat with PR expert Amy Jackson from TaleSplash to share hidden strategies that can help entrepreneurs of all sizes gain media attention, credibility, and visibility without breaking the bank.
Discover how modern PR has transformed from expensive, traditional methods to accessible, technology-driven approaches that can connect you directly with journalists, podcast producers, and media outlets eager for expert voices. By the end of this conversation, you’ll understand how strategic public relations can be a game-changing tool to elevate your brand, share your expertise, and open doors to opportunities you never thought possible.
You will learn:
- Why PR is more than just press releases and involves strategic media connections
- How entrepreneurs can leverage PR to gain visibility across multiple platforms
- The importance of patience and setting realistic expectations when working with PR agencies
- Why sharing media coverage amplifies credibility and opens new business opportunities
- How podcasts provide deeper storytelling opportunities compared to traditional media mentions
- The value of positioning yourself as an expert journalists can rely on
- Why building relationships with media takes consistent effort and multiple touchpoints
Key Moments:
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[00:01:04] Understanding Public Relations Beyond Press Release
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[00:02:27] How PR Has Become More Accessible for Entrepreneurs
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[00:03:01] Technology and Tools Modern PR Agencies Use
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[00:09:16] Setting Realistic Expectations for PR Engagement
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[00:15:13] How to Be Helpful to Journalists and Media Outlets
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[00:17:07] The Importance of Sharing and Marketing Your Media Coverage
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[00:24:33] Requirements for Working with a PR Agency
Understanding Public Relations: More Than Just Press Releases
Public relations is often misunderstood by entrepreneurs as simply sending out press releases. In reality, PR is a comprehensive strategy to build brand visibility and credibility. It encompasses a wide range of activities including podcast interviews, conference speaking opportunities, trade publication features, and strategic media connections.
Breaking Down PR Accessibility for Small Businesses
Gone are the days when PR was exclusively for large corporations with massive budgets. Today’s PR landscape has become much more accessible for entrepreneurs and small businesses. Technology and innovative PR approaches have dramatically reduced costs and opened up opportunities for businesses of all sizes to gain media exposure.
The Real Value of PR: Building Credibility and Expertise
The most powerful aspect of PR isn’t about direct sales, but about establishing yourself as an industry expert. Journalists and media outlets are looking for knowledgeable sources who can provide valuable insights. Your goal should be to position yourself as a helpful resource who can offer unique perspectives on industry trends and challenges.
Setting Realistic PR Expectations
Patience is crucial when engaging with PR strategies. Media coverage and podcast features don’t happen overnight. It typically takes six to nine months to see substantial results. The key is consistent engagement and being open to various opportunities that your PR team identifies.
Maximizing Your PR Opportunities
Once you secure media coverage, it’s essential to leverage those achievements. Display media logos on your website, share coverage across social channels, and create a dedicated news or media page. This not only validates your expertise but also helps potential clients and other journalists understand your credibility.
Strategic PR Approach for Entrepreneurs
When working with a PR firm, be prepared to:
- Have a national or scalable business model
- Maintain an updated website and social media presence
- Be ready to share your expertise generously
- Understand that quality interactions matter more than quantity
- Podcast and Media Exposure: A Long-Term Strategy
Podcast interviews and media features are powerful tools for building your brand. They offer in-depth storytelling opportunities that go beyond brief media mentions. These platforms allow you to share your journey, explain your business philosophy, and connect with potential clients on a more personal level.
Remember, journalists and media platforms are constantly seeking expert sources. Your unique perspective and industry knowledge are valuable. Don’t be intimidated about sharing your story – the right PR strategy can help you amplify your voice and reach a broader audience.
About Amy:
Amy has spent her career building and shaping brands during times of rapid change. She helped potato farmers navigate the era of low-carb diets. She secured coverage in major media outlets leading up to the acquisitions of Bebo and Mint.com, and led LivingSocial’s PR efforts bridging from Facebook darling to local merchant marketplace. She took Silicon Valley journalists through a walk down memory lane at the Computer History Museum’s reopening. All of which led to coverage in The New York Times, Wall Street Journal, Bloomberg Businessweek and NBC to name a few.
Over the course of 8 years with SAP Concur, Amy built TripIt’s high-performing PR and social program from scratch, provided a voice for the award-winning redesign of TripIt.com, and created the messaging and brand experiences for Concur’s travel portfolio (TripIt, Hipmunk, Concur TripLink and ExpenseIt). Most recently she helped SAP Ariba and SAP Fieldglass celebrate the role of its customers in navigating supply chain disruption.
Along the way, Amy has helped people fulfill the potential of their professional selves, while increasing awareness of the experiences and causes that give us purpose. With BestfortheMoment.com, she cheered on working moms and entrepreneurs, and then became one herself.
Amy created TaleSplash to help emerging tech, health and lifestyle brands share their expertise about the world changing around us. With decades of experience in PR growing global technology brands as storytellers and digital strategists, clients like to think of TaleSplash as an extension of the team that can help in a multitude of ways.
She lives in the Austin hill country with her husband, two boys and a labradoodle (also a boy).
Connect with Amy:
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